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EK: I think there is an expectation of girls to comply with a sure trajectory as they enter motherhood; nevertheless, I've never been one to follow the pack. Many women feel conflicted, even responsible for choosing to bypass maternity leave and there generally is a stigma for being a working mother.” Having a toddler has opened my eyes to the magical world of working moms; it's palms-down the most highly effective and inspirational subculture of a gaggle ever. After going through the method, I am so humbled when I meet different; like-minded working moms who've share the same experiences and feelings. Especially in at this time's world where your typical 9-5 jobs are essentially out of date, I hope to inspire ladies to be empowered, guilt-free breadwinners who are nonetheless truly awesome mothers.

Craftsmanship, innovation, highly selective distribution, very limited PR communication: the brand identity has all the time propelled from the clothes, awarded by clients loyalty, and widespread yet selective communication tools. In lower than 10 years the corporate has managed to create a total ‘look' pushed enterprise, including shirts and outerwear, leather-based items, equipment and, of course, the sneakers line, the brand's greatest hit throughout the international vogue distribution.